Monday, August 28, 2006
YAW EHT DAEL
I’m a changed man. I’ve been selected by a hand of destiny, and, well, I smell good, too.
I guess you never can see where an epiphany will strike or what form a messenger of fate will take. But when chosen, you best heed that call.
That’s right, my deodorant. Had it not told me to lead the way – the way might very well have remained unled. Or worse yet, I might have followed someone else to the way or possibly even asked directions to the way.
But no, my deodorant chose me as a way leader, and by God I shall lead the fuck out of the way. The way won’t know what’s up, it has been so well led.
The cynical amongst you might see this as a particularly asinine bit of marketing, like CBS laser etching ads on eggs or Coca-Cola Blak. Heck you might even see it as a way to rob consumers of 3.5 millimeters of actual deodorant product.
Then there are those of you who wouldn’t wish to be preached to by your deodorant. Who want nothing more from a deodorant than to have it keep you from stinking, maybe keep the pit area dry, and not give you lymph cancer.
But my deodorant has spoken. Who are you to argue with the deodorant? Who amongst you knows better than my deodorant?
Now the rest of you have a choice. You can follow or you can get out of the way, but you cannot lead. For that position has been filled. Like King Arthur pulling Excalibur from the stone, I pulled my deodorant from the medicine cabinet and rubbed it across my hairy pits. It is now destiny that I Lead the Way.
Of course, once rubbed across one’s pits, the message disappeared. Like it was never there. But I know. I know and will never forget the message. It is there every time I raise my sweat stainless, body-odorless arms. Lead the Way.
Inspiring, Degree Deodorant, real inspiring.
I guess you never can see where an epiphany will strike or what form a messenger of fate will take. But when chosen, you best heed that call.
That’s right, my deodorant. Had it not told me to lead the way – the way might very well have remained unled. Or worse yet, I might have followed someone else to the way or possibly even asked directions to the way.
But no, my deodorant chose me as a way leader, and by God I shall lead the fuck out of the way. The way won’t know what’s up, it has been so well led.
The cynical amongst you might see this as a particularly asinine bit of marketing, like CBS laser etching ads on eggs or Coca-Cola Blak. Heck you might even see it as a way to rob consumers of 3.5 millimeters of actual deodorant product.
Then there are those of you who wouldn’t wish to be preached to by your deodorant. Who want nothing more from a deodorant than to have it keep you from stinking, maybe keep the pit area dry, and not give you lymph cancer.
But my deodorant has spoken. Who are you to argue with the deodorant? Who amongst you knows better than my deodorant?
Now the rest of you have a choice. You can follow or you can get out of the way, but you cannot lead. For that position has been filled. Like King Arthur pulling Excalibur from the stone, I pulled my deodorant from the medicine cabinet and rubbed it across my hairy pits. It is now destiny that I Lead the Way.
Of course, once rubbed across one’s pits, the message disappeared. Like it was never there. But I know. I know and will never forget the message. It is there every time I raise my sweat stainless, body-odorless arms. Lead the Way.
Inspiring, Degree Deodorant, real inspiring.
